Have you ever been lounging on a day off and thought to yourself, “Man, what wouldn’t I do to go see a Tetris movie right now”? Well, apparently the film industry thinks you have because $80 million in funding has been secured for a movie to be made about the falling blocks that stole our hearts back in 1984.
Tetris The Movie is set to be a live-action sci-fi thriller and may even be just the first of a trilogy of Tetris films. Apparently the marketing gimmick of using Tetris, a game that no one really cares that much about anymore, as the basis for a film is so ingenious that audiences are going to want to see three of them? That’s what co-producers Larry Kasanoff and Bruno Wu seem to think.
According to a report by Deadline, Tetris The Movie will be the debut project from Threshold Global Studios. The newly formed studio created by Larry Kasanoff and Bruno Wu will work together with Wu’s Seven Star Works as a China-U.S. co-production, with the Tetris movie being part of their effort to produce films for the world market. Shooting for the film is planned to begin in China in 2017 with a cast comprising of both American and Chinese actors.
Larry Kasanoff you might remember as the producer of the 1995 film adaptation of Mortal Kombat, which made 70 million at the box office, while Bruno Wu is known as a Chinese billionaire and media mogul. The two have actually been working with the Tetris Company for over a year now to finally make a full-length Tetris movie a reality. As Kasanoff describes it, the film is “not at all what you think; it will be a cool surprise.” Who knows, maybe the surprise is the film not being completely terrible.
While it would be nice to think that they could pull off a half-decent film with a theme around Tetris, it’s probably safe to say that is just yet another attempt to cash-in on a popular brand name. Perhaps we shouldn’t be surprised to hear about films based on Google Apps, Clorox bleach, and Mountain Dew in the following years.