In 2011, Sony Computer Entertainment of America had patent filed, in which described an advertising system that would “suspend gameplay” , during which an advertisement will appear and then the game would continue shortly after. According to the patent, the ad will appear with an warning, slow down gameplay and then give another warning saying that the game will continue.
Now filing a patent does not mean it is (or if there is any plans to be) implemented in any future games, it’s just that someone thought it was a good idea to have a copyright attached to it. In which we sincerely hope that who ever did this was fired, or put this as a protection in case EA’s Project Ten Dollar (Online Pass) decided to go a little overboard.