Gameitall 
It appears that EA has made a lot of money off the Online Pass system, a tool that purposely cuts out multiplayer component of the game.
In an Interview with Gamasutra, EA CFO Eric Brown said “The revenues we derive from that haven’t been dramatic. I’d say they’re in the $10-$15 million range since we initiated the program,” First introduced last year for EA Sports titles, the Online Pass quickly spread to a majority of EA’s games. Now, plenty of other third-party publishers utilize the same code system.
Although it was originally thought that the Online Pass (codenamed: Project Ten-Dollar) would fail by gamers and press alike. Looks like we’ll be dealing with the Online Pass longer as it’s now a success.
