Gameitall 
It turns out going free to play is exactly what DC Universe online need to net new players into the game. Eariler this week, they reported a 1000 percent increase of server activity, which sounded really big.
But what is really big is the fact that, since their launch to Free to Play servers, DCUO has had 1 million new players in less then a month. According to Sony Online Entertainment, the number of new signups is evenly split among the PC and PS3 versions of the game.
In short, it turns out that making your product free is a pretty big incentive for consumers. But asking them to stop by is different than having them stick around.
