EA has announced the end of their Online Pass program, as John Reseburg; EA’s senior director of corporate communications, told GamesBeat in an E-mail “Yes, we’re discontinuing Online Pass. None of our new EA titles will include that feature.” Despite going on record months after the service was in place, EA had stated that there was not enough “significant backlash” against the service, this as changed as Reseburg mentioned that “many players didn’t respond to the format,” and continued to say that “we’ve listened to the feedback and decided to do away with it moving forward.”
The Online Pass was first introduced in 2010 with the intent of being exclusive to EA’s Sports titles, however it escalated from there with the release of Dead Space 2. It’s revenue brought $10 – $15 million dollars for EA in the first year alone. Insomniac’s FUSE will be the first EA title to not feature this service.